Alex Ash was created because founding principal, Alex found it difficult to buy beautiful, good quality hair accessories such as barrettes and ponytail holders for herself. The concept was to develop a distinct line of fashionable, but not "trendy" hair accessories, combining style with utility.
By designing styles that will be as relevant tomorrow as they are today, Alex Ash is keen to establish itself as a modern classic.
Since launching in 2006 the Alex Ash collection has expanded to include fashion jewellery including cuff bracelets, earrings and rings and has been featured in fashion magazines such as Madison, Shop Til You Drop, Cleo and Shop 4 Kids.
The Alex Ash range is currently stocked in a number of Australia and New Zealand's premier lifestyle boutiques enjoying continued success and loyal customers.
Each collection is made using quality materials and has been created with timeless appeal. Alex Ash draws inspiration from classic design, art, travel, diversity of cultures and friends. The original concept for the company was to create products that combined great personal style with long lasting utility. Clean, fresh, modern shapes, classic yet contemporary with an element of individuality are the essence of the Alex Ash design philosophy.
Enduring quality combined with simplicity is a key consideration in the design of all products. Each Alex Ash collection uses the highest quality materials including Swarovski crystals, Italian plastics and French clip mechanisms.
All Alex Ash products are made with high quality materials and are designed to last when looked after with care. It is important not to force the hair clips with too much hair and take care when placing them into your hair. This will ensure your hair accessories will stay in shape and last longer.
Always store each piece of hair jewellery separately to avoid items being scratched and damaged.What to avoid The hair jewellery may be damaged by direct contact with sprays such as hairsprays, perfumes, deodorants or detergents and salt water. Add hair jewellery last when dressing.
To ensure long life for each piece do not use in wet hair as this will cause clips to rust and elastic to break down. An occasional gentle polishing with a soft cloth will help to maintain its original lustrous finish. If jewellery is very dirty, wash your hair jewellery from time to time using warm water, a mild detergent and a soft tooth brush. Rinse thoroughly with clean water prior to drying with a clean cotton cloth. Do not, however, immerse pieces in water. Do not use sonic cleaners, boiling water or ammonia cleaners.
Alex Ash fashion accessories are hand cut from the finest Italian acetate and decorated with Swarovski crystals and other embellishments that have been created by hand therefore they are delicate items and if dropped crystals may fall out, alex ash can not be held responsible if not handled with care. When placing barrettes in your hair; please ensure that the French metal clip component is lined up properly before securing the clip and do not force closure. Do not put pressure on the adornment component when securing the barrette as this could cause breakage of delicate pieces.